Fish cutting from Mowi

About MOWI

Mowi is one of the largest seafood companies globally and the world’s largest producer of Atlantic salmon. The company employs 13 233 people and is represented in 25 countries. Mowi supplies healthy, delicious, and sustainably farmed salmon and processed seafood to more than 70 markets worldwide. The company is present and trusted in all major salmon farming regions globally and is operating in approximately nine time zones. They started to deploy Infor M3 Cloud Edition for the whole organization in 2018.

Woman working with Salmon

The challenges

Mowi is a global company with sites and marketplaces all over the world. Therefore, it can be challenging to have timely, updated master data at all times. Spot prices in different markets vary from each week and must be updated weekly. Transport rates in 25 production countries and all countries representing the market need to be updated frequently. Since they first started using Infor M3 Cloud Edition in 2018, they have rolled out the solution to Europe and Canada / US. Preparing master data is one of the most critical areas that need to be merged before Golive.

Choosing the right tools

Mowi invested in Vince Excel (VXL) during 2018, and after six months of use, they passed 100 end-users of the tool. They use it daily for many critical processes; adjust spot-market prices, sales contracts, purchase agreements, budget figures, transport rates for internal calculation, import of productions orders, and several other areas.
Most of the business units use it. Infor M3 is their main ERP-solution. When setting up master data for new production sites, they use the VXL to build master data in all the needed registries. It can be a tremendous job, but the work is swiftly completed by reusing the templates. We use the business logic and rule sets in Infor M3 and the tailormade global template that Mowi has set as a standard. Even external consultants use our Infor product VXL to be more effective in their work.


Mowi is a global seafood company with marketplaces worldwide. They have high demands for timely, updated master data and spot prices vary from each week. Mowi uses Infor M3 Cloud Edition and the ERP-solution Vince Excel (VXL) to swiftly and precisely implement critical, daily processes that otherwise require tremendous work efforts.


“Since we have a cloud solution for M3, we can’t use the SQL-queries like we used to do in older versions. We see Vince Excel (VXL) as the best tool in the market to explore and maintain our master data in a secure and controlled way.”

“Implementing Vince Excel (VXL) was done speedily, and we were up and running with the basic functions the same day.”

“Rollout of the Vince Excel (VXL) solution is more or less done by itself; the end-users are the best ambassadors.”

“Using Vince Excel (VXL) is making maintenance and updating of data swiftly and securely, saving the organization a lot of work hours.”

“Vince Excel (VXL) is very reliable – it has never stopped; it works all the time.”

“When deploying Infor M3 cloud in the whole MOWI organization, we can reuse templates in all business areas.”

Ståle Solheim, Senior ERP Consultant Supply Chain, MOWI ASA.

MOWI ASA , Laks , produkt